The members of How
To Destroy Angels, a collective featuring Nine Inch Nails frontman Trent Reznor, his wife and singer
Mariqueen Maandig, art director Rob Sheridan and the brilliant composer Atticus
Ross, have an unambiguously grim view of where civilization is headed. In a new
video for the song "How Long," from the band's upcoming album Welcome Oblivion, man hunts man in
(surprise) a terrifying, dystopian future.
The video was created and directed by the London-based visual arts
collective Shynola. While there are only three characters in the short film, it
speaks volumes about our reptilian instincts for survival. In a joint email,
the members of Shynola say they "had a great conversation where the band
articulated their ideas about modern identity, the effect of technology on
culture and our inability to connect with others. We're fascinated by
anthropology and coincidentally we had been toying with ideas for a feature
film about a post-technology civilization, in which humans have reverted to
primitive behavior. Sometimes things just fit together."
Reznor and the rest of the band didn't offer much about the song itself
when asked, but the group dropped us a note saying they'd been fans of
Shynola's work for years: "Their work is visually striking and
consistently stands out. When we started talking about possible directors to
work with for 'How long,' their name came up right away. It's been an honor to
finally work with them, and to get their wholly unique interpretation of the
themes we've been exploring with this record and this song."
How To Destroy Angels, which formed
and dropped a self-titled EP in 2010, isn't the only project Reznor's done with
members of the group. He and Atticus Ross co-wrote the brilliant, icy
soundtracks to The
Social Network and The
Girl With Dragon Tattoo, while How To Destroy
Angels art director Rob Sheridan collaborated with Reznor on a number of Nine
Inch Nails albums.
Welcome Oblivion, the debut
full-length from How To Destroy Angels, is out 5th March 2013
How to
destroy angels - Welcome oblivion
(3/5/13, Columbia
Records)
CD/Digital
1 The wake-up
2 Keep it together
3 And the sky began to scream
4 Welcome oblivion
5 Ice age
6 On the wing
7 Too late, all gone
8 How long?
9 Strings and attractors
10 We fade away
11 Recursive self-improvement
12 The loop closes
13 Hallowed ground
Vinyl (includes 2 exclusive tracks)
1 The wake-up
2 Keep it together
3 And the sky began to scream
4 Ice age
5 Welcome oblivion
6 On the wing
7 Too late, all gone
8 The province of fear
9 How long?
10 Strings and attractors
11 Recursive self-improvement
12 Unintended consequences
13 We fade away
14 The loop closes
15 Hallowed
ground
Facebook: facebook.com/howtodestroyangels
Soundcloud: soundcloud.com/howtodestroyangels
Tumblr: destroyangels.tumblr.com
Instagram: http://instagram.com/destroyangels
Amazon
Pre-order: http://smarturl.it/welcomeoblivionamz
iTunes
Pre-order: coming February (TBC)
iTunes
Single: http://smarturl.it/htdahowlong
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By ROBIN HILTON
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